COMPANY PROFILE |
Beta Three Audio India Pvt. Ltd is a registered company under 3G Audio specializing in ‘Sale and Service’ of Pro Audio equipments PAN India. We provide reliable products, strong technical support, marketing, and after-sales service to domestic and international customers. Our products are suitable for many applications where quality audio is required. Beta Three products are sold in over 80 countries and the product quality is recognized by all the users. With strong engineering strength, Beta Three has completed many large-scale sound reinforcement projects, such as: • 2008 Olympic Stadiums (Beijing Workers Stadium), China • Weifang Olympic Sports Center Stadium, China • National Sports Center of Bahamas • Jodhpur convention center, Jodhpur, India • Ambey Valley, Pune, Maharashtra, India • Leading Clubs & Restaurants in India and more. Over the years Beta Three has maintained its vision of "Developing Beta Three as a globally recognized and respected brand”. Beta three is constantly developing technology and innovation to offer leading-edge products and services that are cost effective at the same time competitive for our customers. We also provide designing services on EASE software |
INTERNATIONAL
MARKET |
Beta Three products are currently distributed through 98 dealers in 63 countries around the globe.
In 2012 our export turnover was $31 million (US). Over the last 5 years we have maintained a growth of not less than 17% on the export business each and every year.
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BRAND ORIGIN |
Beta (?) |
the second letter in the Greek alphabet system. |
The Greek language has more than 1000 years of history, and originated with the Phoenicians. The Phoenicians put alpha (?) in the first position, representing cattle farming, where cattle represents wealth, being important for food, clothes and farming. ? ranks second, representing a house (the pattern of the character symbolizing a house with two rooms) in the old age. ? ranks second, because a house ranks second in human's hierarchy of needs, just after food and clothes.
At that time, one who owns cattle, food, clothes and a house can be regarded as well-off; one who owns a two room house can be regarded as noble. ? is therefore also a symbol representing noblility.
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Three (3) | the third number of the Arabic numbering system, also with the meaning of ranking third. | |
In the old western culture, 3 is considered a lucky number, representing creativity and vitality. In old Chinese culture, 3 is not a precise quantity, it means all-inclusive.
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Beta Three | contains the ancient Greek culture and the profound culture of China. | |
The combination of noble "?"and lucky "3" together form the brand"?3". "?3" aims at number 1, showing an unremitting spirit, modest yet determined pride. It further aims to build a brand image which is charming yet modest, appealing to the market with charisma, creativity and vitality.
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Beta Three logo | ||
Based on the Greek alphabet ?, the symbol is in fact a clever combination of two music symbols forming a beautiful and pleasant image.'3' symbolizes a human ear, and ? and 3 together symbolize an image of listening to music. The external frame represents a camera's focusing frame. The overall logo represents the capturing the moment where one is listening and enjoying music.
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Beta Three® | Brand metaphorical | |
Listen to the wonderful music, enjoy the wonderful moment. |